Three disciplines. One argument.

Ongoing senior marketing leadership for companies that need strategic direction but don't need a full-time CMO. The engagement is priced against outcomes, not seats, and it's structured so the work transfers to your team as it matures.

This is not a consulting retainer with deliverables by the month. It's a real leadership role with decisions, meetings, and accountability. Just compressed.

• Founders between Series A and Series C who have marketing activity but no one setting direction
• Marketing directors inside larger businesses who need a senior thought partner on a specific initiative
• Companies entering a new category, a new geography, or a new phase of growth
• Teams that have hired the wrong CMO and need to stabilise before hiring again

• Positioning and narrative leadership
• Marketing team structure, hiring plan, and role definition
• Agency and vendor selection, supervision, and exit when needed
• Go-to-market planning for new products, markets, or funding stages
• Board and investor communication on marketing strategy
• Monthly operating rhythm: planning, review, and course correction

Typical engagements run three to twelve months, two to four days per month. Work is remote by default, with in-person time in Madrid, Barcelona, or the client's location for major decisions and team moments.

The work of deciding what a brand should say, to whom, and why it should matter right now. Positioning, narrative, and campaign architecture. Less about the execution, more about what the execution is trying to argue.

This service sits between strategy consultants who won't touch creative and creative agencies who won't engage with strategy seriously. Both gaps are where most brand work fails.

• Brands entering a category that already has a loud incumbent
• Companies who have shifted what they do but haven't shifted what they say
• Marketing teams briefing agencies who keep producing work that misses the mark
• Leaders who suspect their positioning is the reason their advertising is underperforming

• Positioning audit and reframe
• Narrative and brand story development
• Campaign strategy and creative briefs
• Messaging architecture across audiences and channels
• Agency briefing and creative review
• Written rationale that leadership can defend without me in the room

Project-based. Typical engagements run six to twelve weeks, structured around a specific strategic question rather than an open-ended retainer.

Launches, activations, and events where the brand meets a real audience in a real room. Not marketing as communication. Marketing as architecture, production, and choreography.

Experiential is the final mile of any serious brand strategy. It's where positioning gets tested against what people actually feel, see, and remember.

• Brands launching a product, a category, or a region
• Companies hosting their own events and ready to stop running them like conferences
• Marketing leaders who need to move an audience, not just reach one
• Automotive, luxury, hospitality, technology, and category-defining consumer brands

• Experience strategy and creative concept
• Venue, production, and vendor architecture
• Script, sequencing, and guest journey design
• Production supervision and on-site leadership
• Content strategy for the long tail: what the event becomes after it ends

Project-based. Lead times typically run from eight weeks to six months depending on scale. I work with a trusted network of production partners across Madrid and Europe; I bring the strategy and creative direction, they bring the build.