§ 01 / Hero

Madrid / 40.4168° N / --:--:--

David Leuchter

I help companies make sharper decisions about brand, narrative, and experience.

Fractional CMO, creative strategy, and experiential marketing. Working with founders and marketing leaders across Europe, the US and LATAM. Trusted by clients on the Forbes and Fortune rankings.

Book a call ↗ See selected work

David Leuchter, Fractional CMO and founder, Madrid

Fig. 01 Leuchter, D. · Madrid, 2026

Currently / Madrid · Europe

Principal · Direct access

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§ 02 / What I do

Three disciplines, one argument: strategy only matters once it lands in the real world.

+Fractional CMO

Senior marketing leadership without the full-time hire. Positioning, team structure, pipeline, and the hard calls that founders tend to postpone.

+Creative strategy

Narrative, positioning, and campaign thinking. The work of deciding what a brand should say, to whom, and why it should matter now.

+Experiential marketing

Launches, activations, and events that put people inside the story. Strategy you can walk through.

§ 03 / Selected work

A portfolio of decisions and their consequences.

Zeekr: The Luxury of Being You

Automotive · Positioning & campaign

Jackson Dawson LATAM: 5x growth in seven years

Agency leadership · CEO

IGNITE: a framework for operator acceleration

Tech · Creative strategy

View all work ↗

§ 04 / Ventures

I advise because I operate. Three ventures, three disciplines, one operator.

A creative and innovation studio helping brands define what comes next, not just adapt to what's current. Houses a publishing imprint with eight titles to date.

Alpco Industrial

EU operations, EMEA

Industrial process equipment for the European market. Pressure vessels, heat exchangers, and filtration systems manufactured to PED, CE and international standards.

alpcoind.eu ↗

Ground-segment infrastructure and systems for launch platforms. Focused on the underserved layer of European space: what happens on the ground before anything reaches orbit.

ferveon.com ↗

§ 05 / Recent thinking

Most marketing problems aren't marketing problems.

Most marketing problems aren't marketing problems

They're decisions that were postponed, reframed, or never properly made. The job, most days, is to help someone make the decision.

The fractional CMO isn't a cheaper CMO

Hiring fractionally works when the problem is clarity, not capacity. Founders who confuse the two get worse outcomes than if they'd hired full-time.

Positioning is picking what to ignore

A brand that tries to stand for everything gets remembered for nothing. The hardest part of strategy is the line-item you decide not to do.

Read all notes ↗

§ 06 / Next

If you're making a decision that will shape the next year of your brand, let's talk before it's locked in.

One call is usually enough to know whether working together makes sense. No pitch, no deck. Just a clear read on the problem.

Book a call ↗ Or email directly